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About us

 

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Our story

While working at Anglo American, a global mining company, Steve was Head of Strategy, while they were working on traceability of metals used in battery's, starting at the very beginning of the value chain. Fast forward to ESPR being signed into law and turn 180 degrees to look at the value chain from the consumer point of view, Pathway Digital Products was formed to offer solutions to companies that need Digital Product Passports for compliance and also brand differentiation. 

Our history

While mentoring the Apprenticeship programme at AstraZeneca, a global pharmaceutical company, Steve met Mark, our CTO, while he was studying to get his degree and masters in AI Engineering, and Tara, our CRO, who was an ex-colleague, returned as a critical vendor.

It has been these long standing relationships that, when Pathway Digital Products was formed, led to the team being formed.

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Our team

 

steve

Steve Woodward

CEO and Founder

Steve has a diverse and impactful career spanning over two decades, with leadership roles in blockchain strategy, enterprise data, and innovation within multinational organizations.

At Anglo American he defined and executed the company's first blockchain strategy, focusing on market access, revenue growth, and ethical supply chain traceability through innovations like ValuTrax™.

At AstraZeneca, he led large-scale transformation projects, such as the Snowflake replacement, driving multi-million-dollar cost savings while championing AI/ML tools.
mark

Mark Porter

Chief Technology Officer

Mark is an AI Platform Engineer with extensive experience architecting scalable platforms and optimizing AI solutions, for over 250 concurrent data science projects. He has demonstrated leadership in fostering engineering best practices, driving automation, and integrating cutting-edge tools to accelerate deployment and improve operational efficiency.

tara

Tara Huddless

Sales Advisor

Tara is a proven CRO with a track record of driving scalable, data-driven revenue growth across SaaS and tech sectors. She aligns sales, marketing, and product teams to accelerate go-to-market strategy, unlock new market opportunities, and boost customer value—delivering strong, sustainable returns for investors.

mike

Mike Midgley

Board Advisor

Mike is a seasoned executive and growth strategist with deep expertise in scaling businesses through strategic planning, funding, and sales acceleration. As a founder, investor, and advisor, he’s helped numerous startups and scale-ups unlock growth, attract investment, and build high-performing go-to-market engines. With a strong background in both finance and marketing, Mike brings a results-driven, investor-focused mindset that consistently delivers measurable value and business impact.

nick

Nick Hall

Board Advisor

Nick brings a strong academic foundation to his executive leadership, with a strategic, analytical approach to business. His academic area of expertise focuses on the sustainability innovation of the fashion industry and via his extensive network he forges strategic partnerships and drive sustainable growth. Nicholas blends academic rigor with commercial acumen—delivering measurable impact and long-term value for investors and organizations

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